It's critical to fill vacancies as soon as you purchase a rental property. You need income quickly to cover upgrades, repairs, and property taxes. Another essential expense is property marketing.
Marketing ensures your unit in Milwaukee doesn't languish away on property listings. This waiting game also incurs expenses.
The necessity of marketing speaks to the importance of hiring a property management company.
Here are a few ways a management company can spark interest in serious renters.
Start With a Market Analysis For Milwaukee, WI
Your first step is to crunch the numbers to discover the right rental price for your property.
Property owners are encouraged to dig into Milwaukee publications to understand market rates. Calculate property appreciation rates over time so that you can adjust rent prices accordingly, as well.
An assigned leasing agent can also handle this process; this is especially helpful as you add more properties to your portfolio. PMI Property Pros will actually kick off your marketing strategy with a custom market analysis.
The Marketing Value Of Real Estate Photography
You need compelling photos to catch prospective renters' eyes online. This marketing necessity is your cue to boost curb appeal.
Ask yourself what renters look for when driving around looking for units.
They're likely looking for the following:
- fresh landscaping
- new exterior paint
- quality roofing
- parking space
- good foundation and siding
- tidy porch area
An assigned leasing agent can get your exterior ready for picture-perfect online listings. This service also includes property staging for high-quality interior photos. Staging is also necessary for open house showings, another step your agent will handle.
PMI Property Pros have real estate photographers who will take eye-catching photos of your property.
Leverage Online Listings the Right Way
A great property listing starts with quality real estate photos. Agents fill in the rest using professional copywriting methods.
Listing copy may include the following:
- property amenities
- nearby school districts
- proximity to shopping
- available parking
- pet information
- square footage
- architectural style
Leasing agents understand the rental market and what renters are looking for in your area. They may also include information about on-site washers and dryers, pools, and other amenities that would spark interest.
Next, your agent will use a reputable platform called Rentvine to submit your property listing to multiple services. Rentvine is a property management software that ensures your unit is featured on popular property sites like Trulia and Zillow. Zillow alone logs 220 million unique visitors per month.
Excellent Communication Matters
Rest assured, you're not going it alone as a property owner. Stellar communication with owners and renters is a cornerstone of good real estate marketing.
Your agent will regularly visit the property to ensure it's in fantastic shape for renters. Expect your leasing agent to communicate about prospective leads, showings, and listing performance. Agents will also answer any questions leads may have about the property.
The goal is to ensure your property is shown in the best light possible.
Get Your Property Rented Quickly
Real property professionals never underestimate the value of great marketing. A dedicated leasing agent, quality photos, listing software, market analysis, and communication are all hallmarks of a data-driven property marketing strategy.
The PMI Property Pros of Milwaukee, Wisconsin offers the above benefits to property owners. We also offer careful tenant screening, streamlined rent collection, financial reporting, and more essential services.
Get to know us even better with a free consultation and rental analysis.
